SilverMachine Digital, an ad agency in the Philippines, continues to grow its clientele and portfolio of work for different companies in the country. Thus, the agency's website has to be updated to keep the agency modern and its information up-to-date for potential clients.
As the company continues to grow, updating their website helps potential clients be informed of the type of services SilverMachine can offer them to grow their brand, promote their products and services, and to reach a wider audience.
I conducted an analysis of SilverMachine Digital's current website to point out areas of improvement and summarized these into 3 key points:
Visual hierarchy throughout the site could be improved so that the different sections don’t compete for attention
Maximizing information presented per screen would be helpful in keeping the website informative
Keeping the website clean/neat and simple in design and navigation helps visitors keep their focus on the information
Due to a lack of scroll trigger, the wireframe was presented by clicking through the different sections instead of a single page website. This redesign was approved by the CEO and Creative Strategist of the company. Due to the limited time of the internship, this project ended with the wireframe and design recommendations but will be used in the future.