National Museum Booking Page

As part of my Digital Marketing course, we were tasked to create a digital marketing plan for a company or organization that is primarily brick-and-mortar to help their sales during the pandemic wherein the entire country was forced to switch to remote learning.

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My group chose to work on promoting the National Museum as the Museum industry in the Philippines was heavily impacted by the strict lockdowns and was regarded as a non-essential with museums being shut down until June 2022.

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The goal was to encourage Filipinos, specifically Public School teachers and institutions to book online virtual tours as these museums provide students with important lessons on the country's art and history - two sectors that are often disregarded and belittled in the Philippines, compared to other sectors such as STEM or business.

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Thus, all campaign materials would lead to the National Museum's website booking page. This page would determine if the campaign reached the desired conversion rate.