A design project for a mobile app catering to coffee hobbyists who love to customize their drinks to their personal preferences and are not afraid to experiment with their coffee drinks.
The chosen palette uses neutral toned colors to replicate the stability and control coffee making brings in the target user’s life. The addition of the color green adds the liveliness and character a personalized
The logo uses two fonts - Power Grotesk and Kelsi - to portray how the brand values both the classic, represented by the san serif font, and unique side of coffee making, portrayed by Kelsi. This is also inspired by the bubble type trend that exhibits playfulness.
Users can use its mobile application to find, save, create, and share all kinds of coffee drink recipes, from classic drinks such as the Americano and Cappuccino, to more modern and experimental drinks, such as the Coffee Julep and Dirty Horchata.
